MUMBAI: An array of people work behind the cameras to make a project successful, but the appreciation and applaud is mostly received by the actors who are the face of the projects. The sad reality is that the people who work behind the lenses are very rarely recognized.
tellycolors spoke to ace casting director Avinash Jha (Yellow Box Casting), who is a renowned name in the world of television commercials. Talking about the profession, Avinash said, ‘I’ve been in the business for quite some time now. According to me, the job is not quite difficult once you get the hang of it. One needs to use creativity, filter things, and produce good results out of it.’
Avinash was associated with casting for Colors’ popular show Naa Aana Iss Des Meri Laado 2 and has worked on one of the most popular web series on ALTBalaji, Gandi Baat. He has received a lot of praise for the same. He said, ‘I feel Gandi Baat is my most acclaimed work and it was very well received by the audiences. I feel it’s a great achievement.’
Avinash gave a very important piece of advice to budding casting directors and shared the secret of his success: ‘It’s very important to keep an open mind and read the script of the client properly and accordingly give options. Never go overboard with giving options. Scan and give minimum five options rather than bombarding the client with a series of options.’
It seems like an interesting profession. Kudos to you, Avinash!